I’m Kristyn Potter, a copywriter, novelist, journalist, and entrepreneur. I have a Master’s degree in Media Communications, a Bachelor’s degree in Journalism, and taught myself French in 2014. I also founded Left Bank Media, an international media company which includes Left Bank Magazine (music + art), High Street Disco (feminism), and Left Bank Buzz (creative agency).
I’m very fond of listening to jazz records, minimalist design, reading French, listening to NPR’s Wait Wait Don’t Tell Me podcast, and Paris. New York is pretty great too.
In 2012, I left St. Louis with a graduate degree and a suitcase, and headed to New York City.
The rest is history. Or, in this case, a brief outline with pretty pictures …
Digital Marketing Manager, Sony
My career started at Sony Music in New York in 2013. I had just finished my graduate studies and after studying abroad for a semester in London, I realized big cities were my thing. I was a receptionist and executive assistant at their eCommerce agency rGENERATOR, but quickly got promoted to PR & Communications Specialist. I worked through the ranks from 2013-2016 to become Digital Marketing Manager on international entertainment brands—including Adam Lambert, Bob Dylan, One Direction, and Candy Crush. The company spun off into a vinyl-specific international eCommerce business, Popmarket, where I led digital marketing and content.
Copywriter, New York Magazine
After leaving Popmarket, I decided to put my journalism degree and copy skills to the test. I had the pleasure of working on media kits, in-book advertising, podcasts spots, event marketing materials, internal marketing presentations, and more.
Senior Copywriter, Getty Images
Getty Images was in the process of creating an in-house Creative Services team and I couldn’t have been happier when they called me in to join the team. From collaborating on their global style guide to writing a print ad in French, I had the opportunity to make a mark at one of the world’s most influential companies.
Founder, Left Bank Media
2019 – Always
In 2014 I launched a small music blog (Left Bank Magazine) to showcase local music talent. By 2018, it had grown to an international music and art magazine, and I decided to take a leap of faith, leaving Getty Images to become an entrepreneur. It was—and is—the hardest and most rewarding thing I’ve ever done. 2019 saw SXSW showcases, international events, a tremendous growth in writers and revenue, and the launch of sister brands (under the Left Bank Media vertical), High Street Disco feminist magazine and Left Bank Buzz creative agency.
Email Content Manager, Google
When the opportunity to work at Google came up, I couldn’t say no. I’ve always been so impressed by the technical brilliance and scale of Google, and couldn’t wait to start (after finishing up a vacation in Bali). At Google, I’ve had the pleasure of writing and editing email content for the Local Guides program, part of Google Maps.
I’ve had the pleasure of working with US and France-based companies for editorial and marketing content. Some of these brands include: