Copywriting Favorites

Google Maps

(2019-2020)

•Was responsible for the centralization of email creative development for Google Local Guides, including email copywriting, editing, design review, and data analysis/future email optimization
•Worked with internal teams, including localisation, business analytics, production, and program managers to efficiently and effectively execute international email launches
•Collaborated with Google BSci and Growth Lab teams to optimize email campaigns based on best practices; worked with team to run content experimentation tests to optimize emails across the program
•Helped establish cross-team end-to-end process for email campaign launches
•Wrote email content for product launches, feature announcements, event, and customer satisfaction campaigns

Graphic Design by Andy Outis
Advertorial

New York Magazine (2013-2016)

•Wrote copy for editorial and advertising media kits, partner collateral, company-wide marketing materials, Vulture entertainment podcast ads & digital ad content
•Worked closely with in-house design, production, and sales teams to ensure deliverables were completed on time
•Wrote long-form, in-book copy for New York Magazine advertorial sections; worked with clients from Broadway to resort companies to ensure copy satisfied brand messaging and objectives
•Copyedited New York Media print and online advertising and marketing collateral across verticals

Graphic Design by Andy Outis
Advertorial

Sony – Popmarket Music

(2013-2016)

Managed and performed all data-driven marketing activations, including global brand partnerships, social media strategy and execution, CRM strategy and daily email deployment to 160K+ contacts
•Served as in-house copywriter for daily email content, social media and blog posts, landing pages, pitch decks, and investor and internal presentations

D2C holiday postcard
D2C holiday postcard